Issue - meetings

181954/ADV, 181955/ADV, 181956/ADV, 181957/ADV, 181958/ADV, 191959/ADV, 181961/ADV, 181962/ADV, 181963/ADV, 181964/ADV, 181965/ADV, 181966/ADV, 181967/ADV, 181968/ADV and 190361/ADV - VARIOUS TOWN CENTRE LOCATIONS

 

 

Meeting: 29/05/2019 - Planning Applications Committee (Item 6)

6 181954/ADV, 181955/ADV, 181956/ADV, 181957/ADV, 181958/ADV, 191959/ADV, 181961/ADV, 181962/ADV, 181963/ADV, 181964/ADV, 181965/ADV, 181966/ADV, 181967/ADV, 181968/ADV and 190361/ADV - VARIOUS TOWN CENTRE LOCATIONS pdf icon PDF 988 KB

Proposal for each site:

Advertisement Consent for a double-sided freestanding Forum Structure, featuring 2 x Digital 86" screen positioned back to back. The Digital screen is capable of displaying illuminated, sequential content, supplied via secure remote connection. 

Recommendations:

as set out below

 

Proposals:

Signs 1-5: Bus shelter signs.  Signs 6-15: Free standing signs

 

Sign 1    181954 – outside 37-45 Station Road( Thames Tower)

Application Permitted

Sign 2    181955 – outside 17-27  Station Road (Brunel House)

Application Permitted

Sign 3    181956 – outside 3-5 Station Road (Coral)

Application Permitted

Sign 4    181957 – outside 24-25 Broad Street (HSBC)

Application Permitted

Sign 5    181958 – outside 26-28 Broad Street (Lloyds Bank)

Application Permitted

Sign 6    181959 – outside 123 Broad Street (Fat Face/ Broad Street Oracle entrance)

Application Refused

Sign 7    181961 – outside 23 Broad Street (Trailfinders)

Application Refused

Sign 8    181962 – outside 108-113 Broad Street (John Lewis)

Application Permitted

Sign 9    181963 – outside 39 Broad Street (WHSmith)

Application Permitted

Sign 10  181964 – outside 52 Broad Street (JD Sports)

Application Permitted

Sign 11  181965 – outside 61-64 Broad Street (Clas Ohlson)

Application Permitted

Sign 12  181966 – outside 31 Queen Victoria Street (Itsu)

Application Refused

Sign 13  181967 – outside 2 Queen Victoria Street (Salvo and Alex for Men)

Application Refused

Sign 14 - 181968 – outside 116-117 Broad Street (Primark)

Application Permitted

Sign 15 – 190361 – outside 11 Broad Street (Monsoon/ Tiger)

Application Permitted

 

Additional documents:

Minutes:

For each site: Advertisement Consent for a double-sided freestanding Forum Structure, featuring 2 x Digital 86" screen positioned back to back. The Digital screen is capable of displaying illuminated, sequential content, supplied via secure remote connection. 

(Signs 1-5: Bus shelter signs.  Signs 6-15: Free standing signs)

Sign 1           181954 – outside 37-45 Station Road( Thames Tower)

Sign 2           181955 – outside 17-27  Station Road (Brunel House)

Sign 3           181956 – outside 3-5 Station Road (Coral)

Sign 4           181957 – outside 24-25 Broad Street (HSBC)

Sign 5           181958 – outside 26-28 Broad Street (Lloyds Bank)

Sign 6           181959 – outside 123 Broad Street (Fat Face/ Broad Street Oracle entrance)

Sign 7           181961 – outside 23 Broad Street (Trailfinders)

Sign 8           181962 – outside 108-113 Broad Street (John Lewis)

Sign 9           181963 – outside 39 Broad Street (WHSmith)

Sign 10         181964 – outside 52 Broad Street (JD Sports)

Sign 11         181965 – outside 61-64 Broad Street (Clas Ohlson)

Sign 12         181966 – outside 31 Queen Victoria Street (Itsu)

Sign 13         181967 – outside 2 Queen Victoria Street (Salvo and Alex for Men)

Sign 14         181968 – outside 116-117 Broad Street (Primark)

Sign 15         190361 – outside 11 Broad Street (Monsoon/ Tiger)

The Executive Director for Economic Growth and Neighbourhood Services submitted a report on the above applications.  An update report was tabled at the meeting which gave details of a further consultation response received from Reading Civic Society and clarification from the applicant that the proposed advertising scheme might still be viable without all the screens being approved.  A verbal update was also given at the meeting giving details of a late consultation response received from Reading Conservation Area Advisory Committee.

Comments and objections were received and considered.

Resolved –

(1)      That advertisement consent for Signs 1-5, 8, 9, 10, 11, 14 & 15 (181954/ADV, 181955/ADV, 181956/ADV, 181957/ADV, 181958/ADV, 181962/ADV, 181963/ADV, 181964/ADV, 181965/ADV, 181968/ADV & 190361/ADV)be granted, subject to the relevant conditions and informatives as recommended in the original report, with an additional condition for Signs 4 & 5 (181957/ADV & 181958/ADV) to require synchronisation of the timing of the changing of the digital adverts in these two screens, with the wording of the condition to be agreed in consultation with Ward Councillors;

(2)      That advertisement consent for Signs 6, 7, 12 & 13 (191959/ADV, 181961/ADV, 181966/ADV & 181967/ADV) be refused for the relevant reasons set out in the original report, with the informatives as recommended in the original report.